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  • 新建目錄

unit 4 product description

發(fā)布時間:2024-03-18 08:37   發(fā)布人:汪芬   浏覽次數:13

任務名稱

Product Description

子任務名稱

1.Warm up

2.Listening

3.Topic discussion

授課班級

2021級旅遊管理1.2.班

授課課時

3課時

授課時間

周一56節

授課地點

和潤樓A301-305

教學(xué)目标

1.知識目标:

(1).掌握産品描述的相關詞彙

(2.)掌握産品描述的相關句型;

(3.)掌握産品描述的相關sp流程和固定表達。

 

2.能(néng)力目标:

(1)能(néng)聽懂相關的産品的介紹

(2、)能(néng)用所學(xué)語言知識,介紹相關産品

 

3.素質目标:

(1.)具有跨文化交際的能(néng)力;

(2)展示良好(hǎo)的職業風貌

(3.)具備良好(hǎo)的溝通能(néng)力;

(4)傳承中國(guó)優秀商業文化;

(5)童叟無欺,實事(shì)求是的工作作風

教學(xué)重難點

教學(xué)重點:

(1)relevant words and expressions used when describe products;

(3)SP of this part

2.教學(xué)難點:

(1)relevant words and expressions used in this part

(2)SP Procedure of this part

教學(xué)方法

與手段

group discussion;self-performance;role play; teacher-student dialogue; case analysis;video analysis

教學(xué)設計與實施

(說明:教學(xué)設計應覆蓋整個教學(xué)單元,環節完整,重點突出,時間分配合理;教學(xué)目的明确,教學(xué)方法多樣,思路清晰、結構嚴謹。

教學(xué)過(guò)程主線清晰、重點突出、邏輯性強、明了易懂;注重突出學(xué)生的主體性以及教與學(xué)活動的有機結合。)

環節一:

Group discussion:

Some people say we can exaggerate to some extent when we describe products. Do you think so?

 

Lets Get Ready:

agent n. 代理人;代理商 assess v. 評定 innovative  a. 創新的 launch v.推出(新産品) prototype n. 樣機,原型 blaze a trail 開(kāi)拓新路 canvas shoes 帆布鞋cater to 适應,迎合go all out 竭盡全力warrior shoes 回力鞋

環節二:

Find out the English:

1. A: How did you get to know about our newly-developed products?

  B: From TV commercials.

2. A: You are interested in our latest model of products, right?

  B: Yes. Yours is a well-known brand.

3. A: I’m here to talk with you about our software product. Can you spare me a few minutes?

  B: Sorry, I’m quite busy now.

4. A: Any other selling points?

  B: Our products are reliable in function and durable in use.

5. A: Can you show me a sample and give me some details about it?

  B: OK. This improved type of battery is smaller and lasts longer.

 

Listen and respond:

1. Would you mind showing me your new product?

2. Do you have a prototype of your new model?

3. We’ve just developed a new product. Would you like to have a look?

4. What is the main attraction of this model?

5. What kind of car is best for me?

6. How about showing me your CD players?

7. Is there anything else worth mentioning about your product?

8. Do you think our product is competitive in the market?

Questions:

1. Where does the conversation take place?

2. Which kind of shoes does the supplier not sell?

3. Which of the following statements is not true?

4. Which word is not suitable to describe the Warrior shoes the woman chooses?

5. What would the woman most probably not do?

 

Listen and interpret:

1. Would you like to know more about this product?

2. What can I do for you?

3. What particular kind of products are you interested in?

4. This is our newly-developed product.

5. This product is the result of our latest technical research.

6. Would you please show me how to operate this product?

7. This is our company’s address and telephone number.

8. Please leave your address and telephone number for any follow-up service.

1. 您想更多地了解一下這(zhè)種(zhǒng)産品嗎?

2. 您需要買點什麼(me)?

3. 您對(duì)哪種(zhǒng)産品特别感興趣?

4. 這(zhè)是我們新開(kāi)發(fā)的産品。

5. 這(zhè)項産品是我們最新技術研究的成(chéng)果。

6. 能(néng)給我示範一下這(zhè)種(zhǒng)産品的操作方法嗎?

7. 這(zhè)是我們公司的聯系地址和電話。

8. 請留下您的聯系地址和電話,以便日後(hòu)爲您提供服務。

 

Listen and report:

1. We can offer a superior product at the same price as that of our competitors’.

2. You see, compared with competing products, ours is smaller and lighter. Besides, it’s easier to operate.

3. The design is cute and colorful. Teenagers would like it.

4. We guarantee its quality, and we strongly recommend this product. I’m sure you will be pleased with it.

5. We always sell the best!

 

環節三:summary

1.Key words and expressions used in this part

2.SP standard

 

教學(xué)評價

(說明:教學(xué)評價方法得當,合理開(kāi)展形成(chéng)性評價,能(néng)將(jiāng)語言知識和技能(néng)評價與課程思政教學(xué)效果評價有機結合;能(néng)對(duì)教學(xué)效果進(jìn)行反思,并提出創新點和改進(jìn)教學(xué)的方法。)

内容上與unit 3有相似和區别,可以引導學(xué)生對(duì)比分析,更加快速牢固掌握這(zhè)個部分的内容。

教學(xué)反思

(總結本節課教學(xué)的優點或成(chéng)功之處,取得的成(chéng)效,目标達成(chéng)情況,反思在教學(xué)實施過(guò)程中值得研究的問題或存在的不足以及改進(jìn)措施。)

積極的同學(xué)總是那幾組,要吸引更多同學(xué)參與進(jìn)來。